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Beyond Therapy: The Case for Wellness Coaching in UK Organisations

Writer: Mark ReidMark Reid

The Evolution of Workplace Wellness Support


The landscape of workplace mental health support in the United Kingdom continues to evolve rapidly. As organisations recognise the significant impact of mental wellbeing on productivity, retention, and organisational culture, many are seeking more effective approaches beyond traditional support mechanisms.


Recent data from the Office for National Statistics (ONS) shows that mental health concerns remain prevalent in the UK workforce, with work-related stress, depression, and anxiety accounting for over half of all work-related ill health cases (ONS, 2023). Meanwhile, the Chartered Institute of Personnel and Development (CIPD) reports that 79% of UK employers have observed increased reports of stress among their workforce since 2022, highlighting the growing urgency of effective workplace mental health solutions (CIPD, 2023).



The evidence suggests that organisations moving from traditional therapy-and-signposting models toward comprehensive coaching approaches are better positioned to create truly supportive environments
Context-specific interventions produce better outcomes than generalised approaches when addressing workplace stress (HSE, 2023).

Limitations of Traditional Approaches


While Employee Assistance Programmes (EAPs) and access to clinical therapy have been workplace staples for decades, their limitations have become increasingly apparent:


Signposting Without Support

Many organisations rely on merely directing employees to external resources—a passive approach that places the burden of seeking help entirely on individuals already struggling. Research by Mind UK found that many employees referred to external resources through workplace signposting never actually access those services (Mind, 2023).


The 'Medical Model' Mindset

Traditional workplace mental health support often pathologises normal human responses to workplace challenges. The British Psychological Society notes that this approach can inadvertently stigmatise employees and create barriers to engagement (BPS, 2022).


Accessibility Barriers

The NHS waiting times for mental health services remain lengthy, making timely support through traditional channels increasingly difficult. Even when organisations provide private therapy options, limited session allocations often restrict their effectiveness for ongoing workplace challenges.


The Distinctive Value of Wellness Coaching

Wellness coaching represents a paradigm shift in how organisations approach employee mental health—moving from a problem-focused to a strengths-based approach. Unlike therapy or signposting, wellness coaching offers several distinct advantages for workplace implementation:


1. Normalising Mental Wellbeing Conversations

Wellness coaching frames mental health as a universal aspect of human experience rather than a specialist concern for those who are 'unwell'. The CIPD's Health and Wellbeing at Work survey shows that organisations implementing coaching approaches report increased openness around mental wellbeing discussions (CIPD, 2023).


2. Building Internal Resources and Resilience

Rather than focusing solely on alleviating symptoms, coaching develops employees' internal resources to navigate challenges. The British Association for Counselling and Psychotherapy highlights how workplace coaching programmes can improve employee resilience compared to traditional mental health interventions (BACP, 2023).


3. Addressing Organisational Context

Unlike generic therapy, workplace wellness coaching directly addresses the specific contexts and challenges within the organisation. The Health and Safety Executive (HSE) notes that context-specific interventions produce better outcomes than generalised approaches when addressing workplace stress (HSE, 2023).


4. Continuous Development Rather Than Crisis Intervention

While therapy often intervenes during or after crises, wellness coaching provides continuous support throughout an employee's journey. Business in the Community (BITC) emphasises the preventative benefits of regular coaching sessions compared to as-needed therapeutic interventions (BITC, 2023).


5. Positive ROI and Business Case

The business case for wellness coaching is compelling. Deloitte's Mental Health and Employers reports indicate that organisations implementing proactive wellbeing programmes see an average return of £5.30 for every £1 invested—significantly higher than the return from reactive services (Deloitte, 2022).


Implementing Effective Wellness Coaching


For UK organisations looking to integrate wellness coaching effectively, several evidence-based approaches stand out:


Create Coaching Communities


Rather than isolated coaching relationships, forward-thinking organisations are creating coaching communities where skills and insights can be shared. The CIPD's research indicates that organisations with integrated coaching cultures see higher employee engagement than those offering only individual coaching sessions (CIPD, 2023).


Blend Digital and In-Person Approaches


The most effective programmes combine digital coaching tools with human connection. The Society for Occupational Medicine notes that blended coaching approaches deliver better outcomes than either purely digital or purely in-person approaches (SOM, 2023).


Tailor to Diverse Needs


The most successful organisations recognise that one size doesn't fit all. The Chartered Management Institute emphasises the importance of personalised coaching programmes that account for different working patterns, cultural backgrounds, and career stages (CMI, 2023).


Connect Coaching to Organisational Values


When coaching is explicitly linked to organisational values and purpose, its impact increases substantially. The Institute of Leadership & Management highlights that values-aligned development programmes achieve higher engagement than generic wellbeing initiatives (ILM, 2023).


The Future of Workplace Wellbeing Support


As UK workplaces continue to navigate post-pandemic challenges, hybrid working arrangements, and economic pressures, wellness coaching offers a forward-looking approach that builds organisational and individual capacity simultaneously.

The evidence suggests that organisations moving from traditional therapy-and-signposting models toward comprehensive coaching approaches are better positioned to create truly supportive environments where:

  • Mental wellbeing is integrated into daily workplace conversations rather than siloed as a 'health issue'

  • Employees develop sustainable skills that benefit them throughout their careers

  • Organisations build cultures of proactive support rather than reactive crisis management


By integrating wellness coaching with complementary approaches such as mindfulness practices, solution-focused techniques, and strengths-based development, UK organisations can move beyond the limitations of traditional mental health support models.


As we look toward the future of work, wellness coaching represents not just an alternative to therapy and signposting, but a fundamental reimagining of how organisations can support and nurture the complete wellbeing of their people.


References

British Association for Counselling and Psychotherapy (BACP). (2023). Workplace mental health interventions: A guidance report. https://www.bacp.co.uk/professional-resources/workplace-resources

British Psychological Society (BPS). (2022). Beyond the medical model: Alternative approaches to workplace mental health. https://www.bps.org.uk/psychologist/workplace-wellbeing

Business in the Community (BITC). (2023). Mental Health at Work Report 2023. https://www.bitc.org.uk/report/mental-health-at-work-report-2023

Chartered Institute of Personnel and Development (CIPD). (2023). Health and wellbeing at work survey report. https://www.cipd.co.uk/knowledge/culture/well-being/health-wellbeing-work

Chartered Management Institute (CMI). (2023). Management Transformed: Managing in a marathon crisis. https://www.managers.org.uk/knowledge-and-insights/research-thought-leadership/

Deloitte. (2022). Mental health and employers: The case for investment – pandemic and beyond. https://www2.deloitte.com/uk/en/pages/consulting/articles/mental-health-and-employers-the-case-for-investment.html

Health and Safety Executive (HSE). (2023). Work-related stress, anxiety or depression statistics in Great Britain. https://www.hse.gov.uk/statistics/causdis/stress.pdf

Institute of Leadership & Management (ILM). (2023). Leading in Uncertain Times. https://www.institutelm.com/research-and-insight

Mind UK. (2023). Workplace mental health support: Effectiveness and engagement report. https://www.mind.org.uk/workplace/

Office for National Statistics (ONS). (2023). Sickness absence in the UK labour market. https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/labourproductivity/articles/sicknessabsenceinthelabourmarket/latest

Society for Occupational Medicine (SOM). (2023). The value of occupational health: A guide for employers. https://www.som.org.uk/resources


Author: Mark Tanchoco Reid, Founder of MTR Performance Coaching


Medical Disclaimer: The information on this site is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a qualified medical professional with any health questions you may have. Do not begin a new medical regimen, or ignore the advice of a medical professional, as a result of information contained within this website.

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